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Key to the future success of CA is the creation and execution of a durable and differentiated business strategy. At my first CA World in Las Vegas in November of 2005, we announced EITM: CA's industry vision for unifying and simplifying complex IT management for greater business results. The reaction was polite, but not overwhelming.

The value proposition we proposed was not complicated, even though the problem we promised to solve is anything but simple.

For 30 years, large IT users have been creating an ever more complex infrastructure, comprising hardware, software and networking products from many different vendors.

At the same time, IT has become the lifeblood of most large companies and government entities, and all of the critical information in a business — both financial and personal — is now managed by the IT organization, and this information needs to be secured and protected.

Managing this complex environment in a holistic way has become increasingly difficult, especially when the business is making steadily increasing demands on IT. IT organizations have been struggling to provide improved service, security and regulatory compliance.

People were skeptical of EITM's promise to make the management of IT simpler. It sounded good, but some complained that it sounded a lot like the promises the industry had been making for the last decade, and asked why this time was going to be different.

With both products and service offerings to help large IT users deal with the complexity, and deliver the services that their businesses want and need, we knew that CA possessed the breadth and depth to realize the EITM vision.

Eighteen months later, at CA World in April 2007, customers started to see the results, and the excitement was palpable. More than 5,000 customers, hundreds of press and media, and a couple of thousand CA people got together and spent four days talking about EITM, discussing significant IT trends and sharing success stories.

We also were able to align sales, marketing and development to bring EITM to market through 16 well-defined Capability Solutions. These solutions, which debuted during CA World, are supported with marketing collateral and education that give our sales teams the tools they need to engage customers around EITM.

With more than 200 new releases and upgrades of our products in the last year and our Capability Solutions, there was a lot to talk about at CA World. It became clear that EITM is making a difference in the way people govern, manage and secure their complex IT environment. EITM is real.