Published: 22/06/2011
Traditionally, enterprise technology adoption has arrived in waves. From the mainframe and the PC to client/server and the Internet, new paradigms have emerged to define generations of enterprise computing. In the process, they have ushered in new business models and new sources of competitive advantage.
The findings from a recent global study of IT consumers and Enterprise IT detailed in this report demonstrate clearly that another such wave is now upon us. The wide-scale adoption of public cloud, social media, and smart mobile devices – technologies that each have roots in consumer offerings – is bringing new opportunities and challenges to enterprises, both in the ways that enterprises interact with customers, partners, and suppliers and in the ways employees use the technologies for internally facing purposes. In fact, this trend traditionally called the “consumerization of IT” has reached a tipping point and is ushering in a completely new era of Consumer Driven IT.
Leading IT organizations are finding that a proactive approach to embracing Consumer Driven IT enables them to improve agility, gain a competitive advantage and better achieve consumer scale.
