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Brands Must Wake Up to ‘Mobile Economic Time’ or Risk Losing Customers
Consumers demand a secure and positive mobile online experience as they re-claim an extra 38 days a year to engage with brands in their downtime
CA Technologies, in partnership with industry expert Professor Jayawardhena, has identified ‘Mobile Economic Time’ (MET) - a new phenomenon - which reveals that the average savvy Smartphone and Tablet PC user is using their ‘dead-time’ to re-claim an extra 38 days or nearly five and half weeks per year. This reclaimed time is increasingly used to engage with online businesses and boost personal productivity.
CA Technologies calls on businesses to wake-up to ‘Mobile Economic Time’ and deliver an optimised, secure mobile online customer experience or risk losing customers and damaging their brand.
Organisations need a powerful lens through which the quality of real end-user experiences, interactions, and transactions can be viewed and managed as a single entity if they are going to take full advantage of Mobile Economic Time.
Click on the links opposite to....
watch the video, download the full report, read the blogs and press release. You can also join in the conversation on Twitter at: #CA_MET
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