CA Clarity Ideation helps you build a community for collecting and prioritizing suggestions, requirements, and demands directly from your customers. Internal or external customers and partners can voice their suggestions, add comments and vote on ideas from other customers. Product managers and delivery teams can comment and collaborate, building relationships with your customers while fine-tuning requirements. You can manage unstructured ideas—enabling you to efficiently capture, manage, prioritize, and convert suggestions—no matter the source—into requirements linked to products, services, or personas.

Ultimately, ideation gives you a unique perspective on demand from your customer’s point of view. Now you can be confident that your investments align to priorities that meet demand, create loyalty, and drive growth.