Agile Marketing
by
Michelle Accardi-Petersen
Abstract
Clearly the marketing methods of old will not fulfill all the needs of today’s organizations. Today, the fast moving opportunities afforded by the Internet, websites, and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.
The book covers the following:
- Agile: Marketing's New Method
- A Practical Case for Using Agile Methods
- Collaborative Leadership
- Plan, Fail, Iterate, Succeed
- How to Get Moving in Agile
- Crowdsourcing or Once Again Formalizing My Practice
Author Michelle Accardi has been on both the planning and implementation side of the problem. Utilizing methods that will be familiar to those with a software background but without the technical jargon, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
About the author
Michelle Accardi is Vice President of ePlatform Marketing for CA Technologies. She has worked in a variety of positions in product marketing and support, quickly rising to manage Global Sales Support. She moved into a leading role in Field Marketing and helped to create account-based marketing programs for strategic accounts. Michelle is a member of the American Marketing Assocociation, and the Data Application Management Association.
