Published: 10 Jan 2012
Consumer Driven IT article from the Smart Enterprise Exchange Magazine October 2011 edition.
Consumer technologies are sweeping the enterprise. For IT users, it's an unprecedented time of empowerment. Increasingly employees can use nearly any mobile device, social media or public cloud service to do their work anywhere, anytime. While this trend, known as the consumerization of IT, began several years ago, the next stage of its evolution is now upon us. Businesses are broadly adopting public cloud services and social media to leverage new opportunities to engage with customers. For CIOs, this response — also known as consumer driven IT — is prompting big changes. By delivering IT as a service, technology leaders, too, see unprecedented opportunities from consumer technology for greater speed, agility and customer service.
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