CA’s Latest Project, Portfolio Management Tool May Help Drive Its Strategy - CA Technologies
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The 451 Take: The new marketing moniker at CA is to ‘drive competitive advantage in the applications economy.’ So what does that really mean? Competitive advantage is achieved when a firm does the same thing, but differently from its rivals, and/or does different things. ‘Different’ means better, cheaper and faster. When customers recognize such differences, and agree they are superior to rivals and subsequently buy, competitive advantage is achieved. So how does CA plan to do this? Building out a better app-dev and DevOps portfolio can help, but its rivals are doing the same, and CA admittedly is playing catch up. Perhaps CA would be better off getting closer to the strategic planning table of its customers to understand how they intend to create competitive advantage, and then serve those needs. The best tool CA has to do this is PPM—because 1,500 companies use it, and more importantly, half of those customers are not in IT departments. Indeed, the new management team has it hands full, but CA’s PPM deployments are a learning laboratory that could help discover what is needed for CA to become a leader in the so-called ‘application economy.’

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