Corporate Identity - CA Technologies
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Corporate Identity

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The following explains the usage of CA trademarks, service marks and trade names. It is important that you read this before you write any text about CA Inc.’s software products. You are required to provide a copy of all text you have written about CA or CA products to your CA Sales Representative with the date you expect to finalize it at least one week before your deadline for printing or posting to your website. Your representative will make sure that the marketing and legal departments of CA have seen the material. For actions that require approval from CA, you must wait to receive such approval in writing before sending the materials to be printed or posting them to your website. Please allow more time when written approval is required. The review process will help to avoid any legal problems that might arise from the inappropriate use of CA product names, services, or trademarks.

Introduction


A trademark, trade name, or service mark is an assurance to customers and prospects that they are buying genuine and quality products of a known company. CA uses and maintains a number of trade and service marks, all of which have been diligently promoted. This provides name-brand recognition to benefit you and your customers.

CA regards the proper use of its trade and service marks as absolutely critical to the continued success of its commercial efforts. We have made significant investments in making our products, services, and corporate identity known. So that our resellers, distributors, allied independent vendors, and colleagues in and out of the computer industry may properly represent CA and its products, we have prepared the following guidelines for the third-party use of CA trademarks, service marks

and trade names. By carefully following the guidelines, you will be ensuring that the marketplace in which we are allied will continue to recognize the quality and value of CA products and all independent products and vendors associated with us.

Failure to abide by the following guidelines will compel CA to take appropriate action to protect its good will in the CA trademarks and service marks, as is permitted under the state and federal laws of the United States, or similar laws of other jurisdictions.

Most questions regarding the use of CA trade and service marks will be answered by these guidelines. Whenever in doubt, however, please contact the Legal Department at CA for clarification.

Trademarks, Service Marks and Trade Names


For the purposes of these guidelines, we have used the following definitions:

Trademark: Any word, name, symbol, or device (or any combination thereof) used by CA to identify and distinguish its products from those manufactured or sold by others (e.g., CA Endevor® Software Change Manager).

Service Mark: Any word name, symbol, or device (or any combination thereof) used by CA to identify and distinguish its services from the services of others (e.g.SupportConnect sm).

Trade Name: Any name used by a company to identify its business (e.g., CA is a trade name of CA, Inc.)

Use of CA Trademarks, Service Marks and Trade Names


Any party that uses CA trademarks, service marks, or trade names must comply with the guidelines as stated in this document and applicable state and federal laws of the United States, and/or similar laws of other jurisdictions.

No one may use any reference to being “authorized, certified, or approved,” by CA or make any representation which might lead someone to believe that they are CA “authorized, certified, or approved,” or similarly recognized by CA, without specific written authority from CA. CA trademarks, service marks and trade names may only be used in conjunction with authentic CA products. These guidelines do not constitute such written authority. Organizations that provide services such as training, user groups, or consulting may contact the CA department responsible for these programs for further information.

Grammatical Usage of Trademarks, Service Marks and Trade Names


Trademarks and service marks are proper adjectives used to describe common nouns, eg., “CA Endevor® Software Change Manager.” CA trademarks and service marks should never be pluralized, used in the possessive form, or used as nouns or verbs. For example:

Wrong:
Buy several CA Endevor Software Change Managers for your department.
Right:
Buy several copies of CA Endevor® Software Change Manager software for your department.

(CA Endevor® Software Change Manager made plural and used as a noun)

Wrong:
CA Endevor Software Change Manager’s capabilities are great.
Right:
The capabilities of the CA Endevor® Software Change Manager product are great.

(CA Endevor® Software Change Manager made possessive and used as a noun)

Wrong:
CA Endevor® Software Change Manager your program today for greater productivity.
Right:
Use CA Endevor® Software Change Manager software today for greater productivity.

(CA Endevor® Software Change Manager used as a verb)

CA trademarks and service marks may not be used in a generic manner, i.e., as a common noun or verb such that it describes a class of goods or services generally rather than the specific CA product or service it represents. An example of an improper generic use of a trademark is the use of the term XEROX to describe copies generally (“make a XEROX”), rather than as the XEROX brand copy machine.

At a minimum, the first letter of all trademarks, service marks, and trade names should be capitalized when used in print unless otherwise specified in the trademark registration or otherwise set apart by the use of italics, bold letters, or a different font. CA trademarks, service marks and trade names should not be abbreviated.

How May CA Trademarks, Service Marks, And Trade Names Be Used?


Adherence to the following guidelines is required when using CA trademarks, service marks, and trade names in any manner.

Advertising and Printed Literature


  • CA trademarks, service marks, and trade names may appear prominently in any advertising materials in which they are used, but must appear in a smaller type size than the largest trademark(s), service mark(s), or trade name(s), of the advertiser so as not to imply that there is association between the companies. For additional information please refer to the sections: Using CA Trademark, Service Mark, Or Trade Name As Part Of Another Product; Trade Dress; Use of Logos.
  • Any usage of a CA trademark, service mark, or trade name must be accompanied by the appropriate symbol for trademark, service mark or registered trademark or service mark (™, ®, SM) (see CA Trademarks for a list of CA’s trademarks and their proper symbols. Please check for correct trademark usage each time you are reprinting materials since the registration status may change. Also, please periodically review and update usage on your website, if applicable.)
  • Credit lines must be used to identify CA trademarks, service marks, and trade names and attributable to CA. For credit line requirements, please refer to the section on credit lines.
  • Any references to CA and its products must be clearly defined, including identification of CA as the source, and not vague or misleading to the audience.
  • To use CA logos, please refer to the section on Trade Dress; Use Of Logos.
  • To state compatibility with a CA product, please refer to the section on Stating Compatibility.
  • CA reserves the right to review and approve or reject any use of its trademarks, service marks, or trade names. Upon receipt of written notice from CA that your use of any trademarks, service marks or trade names are not in compliance with these guidelines, you must make the corrections specified by CA. CA reserves the right to restrict your right to use of CA trademarks, service marks and trade names if you do not comply with the guidelines set forth in this document or otherwise required by CA. These guidelines may be revised from time to time in CA’s sole discretion without notice.

Premiums and Other


Premiums include such items as jackets, mugs, pens, T-shirts, hats, book covers, and other promotional items which may include CA trademarks, service marks, or trade names.

  • Always consult CA first for approval. You must have prior written approval from CA for such usage, which prior written approval may include such terms and conditions relating to such usage as CA deems appropriate.
  • Subject to prior written approval from CA, CA trade names, trademarks, and service marks may appear prominently on premiums. For additional information please refer to the sections: Using CA Trademark, Service Mark, Or Trade Name As Part Of Another Product; Trade Dress; Use Of Logos.

Seminars, Conferences, Meetings, Training, etc.


  • When conducting an event to promote or provide training for CA products or when referencing CA or its products in an event, you may not imply that CA is conducting, sponsoring, or associated in any way with the seminar, training, or event without specific prior written authorization from CA.
  • Your name must appear prominently as the sponsor of the event. Unless otherwise authorized in writing, we require the following disclaimer to appear in printed materials, advertisements and presentations:

“This event/course/seminar/etc. is presented by <sponsoring organization> and is not in any way affiliated with or approved or endorsed by CA, Inc.”

Using A CA Trademark, Service Mark, or Trade Name as Part of Another Product


Under certain circumstances, a CA trademark, service mark, or trade name may be used as part of your product, service, or event name:

  • Always consult CA first for approval. You must have prior written approval from CA for such usage.
  • If approval is granted, CA reserves the right to impose such terms and conditions as it deems reasonably appropriate and to revoke such approval at any time in its sole and absolute discretion.
  • Under these circumstances, a CA trademark, service mark, or trade name may appear in the same or larger type size or type face as the trade name(s), trademark(s), or service mark(s) of another company.

Examples of a CA trademark as part of another product’s name which would require prior written approval from CA:

  • Communication Library for CA Endevor® Software Change Manager

The Credit Line


Any use of CA trade names, trademarks, and service marks must be accompanied by a credit line at the end of the containing document, including notice of whether the mark is federally registered. This statement should appear in a type size of at least 6 points. The standard format to use is:

“All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.”

Trade Dress


Trade Dress is the term used to describe the unique look and images that a company uses to identify its products, which may also include use of logos, graphics, colors and other elements which together create a unique image. CA also invests heavily in developing and promoting a corporate image in its external communications, including, but not limited to, letterheads, advertising, collateral materials, exhibition properties, and the like. Attempts to emulate the “look” of CA corporate communications or product packaging infringe CA rights in its trade dress and may result in the withholding or withdrawal of permission to use trademarks, service marks, and trade names or, where appropriate, legal action.

Use of Logos


You may use only approved duplicates of the CA logo or product logos, directly obtained from CA, Inc. CA will not approve the use of substitute materials, or approximations of our designs or materials that do not meet our graphic standards for quality.

Approved, camera-ready copies of our logos are available on request.

Stating Compatibility


If you are promoting a product that is compatible with CA products, that is, hardware or software which will operate in conjunction with a CA product, it is recommended that the words “compatible with CA (product name) software” be used to describe this functionality.

Such functionality should not be described in any way as to suggest that CA has tested or evaluated the product or that it endorses, produces, or supports the product or meets any standards set by CA.

CA Trademarks and Service Marks


See CA Trademarks for a current listing of CA U.S. trademarks and registered trademarks.

CA Trademarks that are registered are designated by the superscripted “®”.

Trademarks pending registration or common law trademarks are designated by the superscripted “TM” symbol.

Service marks used by CA are designated with the superscripted “SM” symbol.

CA owns trademark, service mark, and/or trade name rights in all of its product and service offerings. The names listed above are intended solely to provide examples. When using a CA trademark, service mark, or trade name, you must use the appropriate symbols. If there is any doubt as to the registration status of a mark, contact CA prior to use.

Please note that trademark and service mark status may change from time to time (e.g., from unregistered to federally registered trademark status). Whether or not the mark is federally registered, CA is the owner of the mark. However, the symbols used in connection with the mark are determined by its registration status. If in doubt, contact CA Legal Department for an updated copy of this document.

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