Trek is a multinational bicycle and cycling product manufacturer. Its professional racing team, Trek-Segafredo, competes across the world in 21 countries on four continents, culminating at a major global event, the Union Cycliste Internationale (UCI) WorldTour.
“The world of cycling is driven by data. The challenge is channeling the enormous volumes of available data to improve how our team performs, both operationally and on the race course,” said Joe Vadeboncoeur, vice president of Trek Bicycle Corporation. “With its track record of helping organizations succeed in today’s application economy, CA Technologies is the ideal technology partner for the Trek-Segafredo team. CA Technologies solutions and services will help us coordinate data from multiple groups of people, across time zones and continents, enabling us to work as an even more productive and unified team.”
Teams—whether in business or in sport—rely on many different technologies to get their jobs done, often resulting in massive amounts of data in different formats, templates and channels. In cycling in particular, this data challenge is compounded by unpredictable racing environments, geographically distributed support teams, and the large amount of time that cyclists and support team members spend traveling.
The Trek-Segafredo team will use CA Agile Management technology, including CA Flowdock, a team collaboration application for desktop, mobile and web. The technology will enable the Trek-Segafredo team to:
- Have a single place to collaborate and communicate pertinent information related to all aspects of the team. Team support personnel, marketing, and the riders will use the CA Flowdock app in their day-to-day communications
- Accelerate the exchange of product feedback: CA Flowdock can connect riders with Trek product management in real-time, helping to shorten product development lifecycles
“Agile is a mindset that helps business move faster from ideas to outcomes. That’s exactly what the Trek-Segafredo team is focused on – its mission is racing to win, and it is finding ways to use technology to advance that mission,” said Marco Comastri, general manager and president, Europe, Middle East and Africa, CA Technologies. “Through our partnership, CA will help the Trek-Segafredo team to become not just a high performance racing team, but a high-performing enterprise.”
In addition to the 2016 Tour of Flanders race, CA Technologies will participate in other high profile UCI events throughout the duration of the partnership, including the three Grand Tours of the Giro d’ Italia, the Tour de France and the Vuelta a Espana, Japan Cup events, and select others within the UCI’s more than 200 race days per year.