Brand Loyalty Has a 6 Second Shelf Life

CA Author Aruna Ravichandran, VP, DevOps Product & Solutions Marketing, discusses brand loyalty.

Mobile and desktop applications have become the new battleground for brand loyalty, according to a global study commissioned by CA Technologies. In today’s software-driven world, where consumers are more discerning about what they expect from applications, the reality is that businesses that fail to deliver a positive application experience risk losing as much as a quarter of their customer base.