Publication: Microscope UK, 15 Nov 2011
This situation is being dubbed the `new normal`by CA Technologies, which has been telling resellers about the state of the market at its annual CA World shindig.
David Dobson, executive vice president and group executive, customer solutions group at CA Technologies, used his keynote to spell out the way the market is going to remain for the foreseeable future.
"We experienced accelerating demand at the exact same time as IT budgets shrank in response to the recession," said Dobson.
"Everyone is scrambling to do more with less, to become more agile and to find more cost effective ways to support the business. The result is a transformative moment that offers a tremendous opportunity for competitive differentation, as well as a huge strategic challenge," he added.
