For retailers—whether ecommerce or brick-and-mortar—Web and mobile technologies present remarkable new ways to engage buyers and facilitate payments. By leveraging mobile apps, social networks, big data, enhanced identity information and online payment systems; retailers are revolutionizing the way we shop.
Retailers are competing to see who can provide customers with the most immersive, personalized retail experiences and the most convenient anytime-anywhere payment options. However, creating the kinds of omni-channel shopping experiences that drive sales and customer loyalty in the app age requires retailers to coordinate a complex web of data and application functionality.
The API presents the best way for retailers to be quick-to-market with new shopping experiences. APIs make it possible to open ecommerce systems, inventory databases and other technology for reuse in new Web and mobile applications. But exposing backend systems via APIs and doing so in a way that does not impact backend security and performance is itself a significant challenge.
Omni-channel retail programs need advanced functionality for:
CA API Management delivers a full-featured, industry-standard solution for enterprise-level API composition, security and management. Additionally, CA API Management addresses the specific emerging needs of the most innovative Web and mobile-based omni-channel commerce projects.
CA API Management gives retailers and ecommerce providers an advanced solution for creating omni-channel retail experiences built upon enhanced identity- and context-driven interactions. Features include:
CA API Management also delivers scalable API infrastructure for a variety of payment products. Key benefits for online and mobile payments include: