Sales and Marketing for Service Providers - CA Technologies
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Sales and Marketing

Guidance that helps you launch service offerings, establish effective teams and refine social media.

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Give your sales and marketing teams a winning edge.


The guiding resources below will support your go-to-market strategy, help you bring new and differentiated service offerings to market, and accelerate sales and marketing execution. The assets include strategy briefs, webcasts, white papers and presentations.

Did you know?

MSPs need to have simple sales plans with clear incentives in place. These sales plans need to encourage behavior that helps increase the valuation of the business.

White Papers


Strategy Briefs


Get quick, entertaining reads that offer guidance on a host of topics, including developing service catalogs, gaining a unified monitoring perspective, executing proven sales strategies and more.

More Strategy Briefs +

More Strategy Briefs +

More Service Provider Playbook Resources


Business Operations

Business Strategies

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Call us at 1-800-225-5224
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