CA Press - Agile Marketing - CA Technologies
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Agile Marketing

BY MICHELLE ACCARDI

Abstract

In Agile Marketing Michelle Accardi discusses new marketing methods designed to harness the fast-moving opportunities that have emerged in response to the Internet, Websites and data communication.

Utilizing methods that will be familiar to those with a software background—but without the technical jargon—Michelle Accardi reveals marketing techniques that can put you ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.

The book explores the following:

  • Agile: Marketing’s New Method
  • A Practical Case for Using Agile Methods
  • Collaborative Leadership
  • Plan, Fail, Iterate, Succeed
  • How to Get Moving in Agile
  • Crowdsourcing or Once Again Formalizing My Practice

About the author

Michelle Accardi is Chief Marketing Officer at Star2Star Communications, LLC and former Vice President of ePlatform Marketing for CA Technologies. She worked in a variety of positions in product marketing and support, quickly advancing to manage global sales support. She later moved into a leading role in field marketing and helped to create account-based marketing programs for strategic accounts.

Michelle is a member of the American Marketing Association and the Data Application Management Association.

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