Once considered nice-to-haves, applications are now one of the primary interfaces connecting companies to their customers. The feel, functionality and performance of your applications have a direct effect on your business and your brand. The user experience is the currency of the application economy. You need to inspire your customers with every application interaction. That’s why we set out to create an APM model that addresses these challenges and helps organizations thrive in the application economy. Introducing E.P.I.C. APM—the key to turning APM into a strategic advantage.