The opening scene from the movie The Wolf of Wall Street is brilliant. In a commercial, a lion prowls the floor of a brokerage firm staffed with organized, hard-working professionals.
Then the scene cuts to the real business – a frenzy of drunken outrageous staff behavior, fronted by a narcissistic leader throwing wads of cash to encourage more lunacy.
It's a powerful theme.
How we portray our business to the outside world and customers is often the complete opposite of our culture, values and capabilities.
This happens in business all the time – especially in a world disrupted by technology. Companies want to convey innovation to their customers, but in reality fear of change locks them into "business as usual" modes of operation.