The study, titled The State of Big Data Infrastructure: Benchmarking Global Big Data Users to Drive Future Performance, revealed that 45 per cent of Australian organisations who participated in the study believe their current infrastructure is unable to support and fully deploy Big Data projects.
Other common business complications include organisational complexity (31 per cent), difficulty in justifying from a return on investment standpoint (27 per cent), security or compliance concerns (25 per cent) and lack of the right internal skills (25 per cent).
While challenges currently facing Australian organisations today broadly align with those identified globally, the report found three major differences.
- Australian senior managers are ahead of the curve when it comes to understanding the need and benefits of effective Big Data strategies. Only 12 per cent of Australian senior managers who participated in the study believe that the level of understanding in respect of the need and benefits of effective Big Data strategies within their organisations is a hindrance, compared to 21 per cent globally.
- Only one per cent of Australian senior managers believe their companies are not experiencing Big Data challenges compared to eight per cent of global senior management.
- Australian senior managers are more open-minded around Big Data decisions, with only seven per cent believing ‘risk-averse corporate culture’ to be an obstacle, compared to 10 per cent of CEOs globally.
“The research indicates that Big Data has become an important driver to compete in today’s application economy,” said Chris Wilson, vice president, solution sales, Asia Pacific & Japan, CA Technologies.
“Australian organisations are facing challenges in tackling infrastructure complexities during the implementation process. However, the results indicate they have the appetite to overcome the obstacles in order to fully develop and implement Big Data strategies that will deliver business results.”
Remarkably, the study also revealed that while more than half (55 percent) of Australian organisations have already implemented Big Data projects, 45 per cent of respondents said they have not yet seen the full deployment due to the identified obstacles.
Yet, respondents see that the benefits clearly outweigh the obstacles as 40 per cent of Australian organisations have already, or plan to, implement a Big Data project within the next year. Australian senior managers cite improving customer experience (67 per cent), acquiring customers (52 per cent) and keeping up with the competition (45 per cent) as critical business factors and major drivers for deploying Big Data projects.
According to the study, Australian organisations see Big Data as an important aspect of digital transformation in the application economy. Respondents report that they are already seeing, or anticipating the benefits of improved competitive positioning (98 per cent), increased revenue (95 per cent), ability to provide new products or services (92 per cent), and more effective targeted marketing campaigns (90 per cent).
Other key findings revealed:
- 26 per cent of respondents said that 20 to 25 per cent of their overall IT budget will be spent on Big Data projects in the next three years;
- Almost half (49 per cent) of the respondents see scaling existing projects to address more data sources as a major priority for their Big Data projects;
- Marketing departments (72 per cent) within Australian organisations benefit from Big Data strategies and analytics solutions, followed by Finance (55 per cent) and Operations (53 per cent); and
- Amount of data Australian Organisations have has increased by an average of 13 per cent in the last two years, which is predicted to rise by a further 22 per cent in the next two years.
Vanson Bourne conducted the CA Technologies-sponsored study of 1,000 IT managers in 11 countries from a range of sectors, including retail, financial services, banking, telecom, insurance, and government. The key elements of the study focused on the complexities and challenges organisations are facing with their Big Data infrastructure and environment. Click here to download the whitepaper and learn more about the study.