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Improved customer experience and operational efficiency rank among top benefits for companies in Australia undergoing digital transformation
SYDNEY, 28th October 2016 – CA Technologies (NASDAQ: CA) today announced findings of a new global study detailing the significant impact digital transformation is having on enterprises in Australia. The survey - Keeping Score: Why Digital Transformation Matters – demonstrates the strong connection between business performance and the technologies and practices that underpin digital transformation.
The survey reveals that in Australia, 88 per cent of organisations are starting on their road to digital transformation by investing in a leadership team and the right talent to drive the digital enterprise. A further 84 per cent are defining a vision for a new, digital enterprise, whilst 87 per cent are embracing digital technologies to redefine the business and interactions with customers.
Seventy-seven per cent of organisations surveyed in Australia report an expanded digital reach. In line with this, the percentage of enterprises that perceive themselves to be significantly outpacing competitors because of digital investments (45 per cent), was reported as higher than the global average of 34 per cent. This reflects enterprises' high confidence in their ability to transform digitally.
Australian respondents are developing a broad set of metrics to track the impact of digital transformation on their business. The following results outline the reported use of specific key performance indicators (KPIs) from Australian businesses:
• Customer experience 85 per cent
• New business growth 76 per cent
• Digital reach 76 per cent
• Customer satisfaction 72 per cent
• Speed-to-market 72 per cent
• Time-to-decision 66 per cent
“The application economy has increased consumer expectations and forced organisations to respond by upping their digital game,” said Paul Falkenstein, vice president and managing director at CA Technologies Australia & New Zealand. “In this era of digital transformation, all companies need to be running as software companies. If they don’t recognise that and act on it, they will fall behind in the race to provide consumers with the quality service and data protection they have come to expect.”
On an Asia Pacific & Japan (APJ) regional level, the survey introduces the Digital Transformation Business Impact Scorecard (BIS), which assesses the success of enterprises’ digital transformation initiatives. The BIS ranks regions and industries globally on a 100-point scale based on 14 key performance indicators (KPIs), across the categories of business agility, business growth, customer focus and operational efficiency.
Overall, impact driven from digital initiatives from the wider APJ region was higher than the global BIS average of 53, with a score of 56. The deepening adoption of practices such as agile management, DevOps, API management and identity-centric security has boosted business impact by up to 54 per cent in APJ.
The strong performance in the BIS score for the APJ region suggests that emerging economies (including India, Thailand, Indonesia and Malaysia) have more potential than their mature counterparts to kick start digital transformation efforts on a ’clean slate‘, with less legacy systems to contend with. Therefore, the payoffs can be deemed to be more significant and achieved more quickly.
From a sector perspective in the region, the three top-performing sectors on the BIS are telecommunications (45), public sector (45), and banking & financial services (41) – out of a total possible score of 100. The performance of the telecommunications sector stands to reason as it is a digital industry, and faces huge challenges to its core businesses from a new breed of pure digital competitors.
Tied in first place, the performance of the public sector reaffirms the strong emphasis governments in the region are placing on digital transformation to provide more jobs and deliver better services to citizens. The banking & financial services industry is a sector that has always been a technologically advanced business, which explains the high ranking.
About the Research
Conducted by Coleman Parkes in May-June, 2016, the survey included 1,770 senior business and IT executives from large enterprises, across 21 markets and 10 industry sectors. A total of 799 respondents were from APJ; this covered Australia, China, Hong Kong, India, Japan, Korea, Indonesia, Malaysia, Singapore and Thailand.
About Coleman Parkes Research
Coleman Parkes Research Ltd, formed in 2000, provides action-focused marketing research on a global scale. The company offers a full research and consultancy service across all markets, while specialising in business-to-business research with a focus on IT, technology and communications research. For more information, please visit www.coleman-parkes.co.uk.