In addition, the percentage of Thailand firms reporting a decrease in the number of security breaches was also higher than the regional average. 56 percent of local firms surveyed said they experienced lesser security breaches, compared to 42 percent of firms in APJ.
The pay-offs seen by firms in Thailand reflect the role that majority of them feel IT security should be playing. IT security, specifically identity-centric security, needs to do more than protect the business in today’s environment – it needs to help build trusted digital relationships that are critical for competing in the application economy and growing the business.
- 93 percent, the highest percentage in APJ and among all global responses, said that identity-centric security was critical to enabling secure access for employees, customers and partners wherever they are, and what device they use.
- 93 percent, the highest percentage in APJ and among all global responses, said that security needs to be frictionless and not over burden the user.
- 92 percent of respondents said there was a need to balance strong security with enabling their business to enter new markets and deliver services in new ways.
- 92 percent said that security was critical to protecting the brand and can be viewed as a competitive differentiator.
- More than 75 percent of respondents were using metrics such as digital reach, business growth, customer satisfaction, customer retention, employee recruitment and retention, and operational or process efficiency.
“Firms in Thailand show great foresight in using security to further their business objectives, and this is paying off in the improvements to their KPIs,” said Nick Lim, vice president, ASEAN and Greater China, CA Technologies. “We live and work in a new digital era, where consumers are more aware and have greater expectations of how their information is handled. To succeed in their digital transformation, firms need to have security as the foundation for trusted relationships.”
Advanced Use of Identity-Centric Security Reaps Business Benefits and Decrease in Data Breaches
On a regional level, the study also examined respondents’ current security postures in three areas of identity-centric security: the end-user experience, identity and access management, and data breaches. This information allowed CA and Coleman Parkes, who conducted the study, to create a maturity model for identity-centric security, categorizing respondents as advanced, basic or limited.
Overall, the APJ results categorized the majority of respondents as basic users of identity-centric security (64 percent), with a focus on core capabilities such as password management, single sign-on and some analysis and reporting. 28 percent were categorized as advanced users, engaging in capabilities such as adaptive security and behavior analytics, and consistent omni-channel security support.
While all users in APJ saw improvements in their business from security initiatives, the survey showed that advanced users generally reported more significant results especially in areas of customer experience, business operations and security:
- Advanced users saw a 58 percent improvement in business growth and new revenue compared to 44 percent for basic users.
- 58 percent of advanced users reported improvement in employee productivity versus 44 percent of basic users.
- Advanced users reported a 49 percent improvement in number of compliance audit failures as compared to 38 percent for basic users.
- And when it comes to data breaches, almost thrice as many advanced users of identity-centric security have seen a reduction in data breaches compared to basic users – 35 percent versus 12 percent.
In addition, advanced users of identity-centric security in APJ that have seen a decline in breaches and they have been much more proactive in preventing security breaches through increased investment (86 percent), focusing on mobile devices and apps (82 percent), implementing strong, step-up authentication (73 percent), checking security practices to focus more on higher-risk areas like privileged identities and changing their organization to better align responsibility for security (68 percent each), and intensifying employee education (59 percent).
About the Research/Coleman Parkes
Conducted by Coleman Parkes, the study included 1,770 senior business and IT executives, including more than 100 CSOs and CISOs, from large enterprises across 21 countries and 10 industry sectors. A total of 799 respondents were from APJ; this covered Australia, China, Hong Kong, India, Japan, Korea, Indonesia, Malaysia, Singapore and Thailand.
The study and data analysis was done from May – September 2016. Coleman Parkes Research Ltd, formed in 2000, provides action-focused marketing research on a global scale. The company offers a full research and consultancy service across all markets, while specializing in business-to-business research with a focus on IT, technology and communications research. For more information, please visit www.coleman-parkes.co.uk.