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Improved customer experience and digital reach were among the top business returns for organizations undergoing digital transformation
INDONESIA, November 3, 2016 – A new global study by CA Technologies (NASDAQ: CA) has found that organizations in Indonesia have the second-highest overall gain from digital transformation among Southeast Asian markets, and the fourth highest in the world. The survey - Keeping Score: Why Digital Transformation Matters – details the significant impact digital transformation is having on enterprises, and demonstrates the strong connection between business performance and the technologies and practices that underpin digital transformation.
The survey introduces the Digital Transformation Business Impact Scorecard (BIS), which assesses the success of enterprises’ digital transformation initiatives. The BIS ranks countries and industries globally on a 100-point scale based on 14 key performance indicators (KPIs), across the categories of business agility, business growth, customer focus and operational efficiency.
With an overall BIS score of 66, the impact driven from digital initiatives in Indonesia is higher than the APJ score of 56 and global score of 53. In terms of rankings in APJ, Indonesia comes in third, just behind Thailand (2nd) and India (1st). This ability to transform digitally is reflected in 51 percent of businesses in Indonesia perceiving themselves as significantly ahead of competitors due to digital investments. In addition, 63 percent of them see themselves as disrupting their industry, because of the advanced digital initiatives they have adopted.
The survey attributes the strong BIS scores of developing countries such as Indonesia, to their ability to kick start digital transformation efforts on a “clean slate”. With less legacy systems to contend with, the payoffs can be deemed to be faster and more significant than their mature counterparts. This is especially evident in the categories of business growth, customer focus and operational efficiency, where Indonesia enterprises’ improvement pre and post-digital transformation were largely above the APJ average.
When it came to the benefits they reaped from digital transformation, 77 percent and 76 percent of organizations in Indonesia saw improvements in customer experience and in digital reach respectively.
In addition, respondents in Indonesia reported the following improvements as a result of digital transformation:
• 46 percentage improvement in customer satisfaction
• 45 percentage growth in new business revenue
• 29 percentage improvement in time-to-decision
• 25 percentage improvement in speed-to-market
“Organizations in Indonesia is poised to leapfrog the regional competition, standing to benefit greatly from its digital transformation initiatives,” said Nick Lim, vice president, ASEAN and Greater China, CA Technologies. “There are exciting opportunities where companies can benefit from integrating technology – specifically software, into every aspect of their operations and embracing digital transformation. This will ensure that they are always operating at high levels of agility, efficiency and security in order to provide the best level of customer experiences.”
About the Research
Conducted by Coleman Parkes in May-June, 2016, the survey included 1,770 senior business and IT executives from large enterprises, across 21 markets and 10 industry sectors. A total of 799 respondents were from APJ; this covered Australia, China, Hong Kong, India, Japan, Korea, Indonesia, Malaysia, Singapore and Thailand.
About Coleman Parkes Research
Coleman Parkes Research Ltd, formed in 2000, provides action-focused marketing research on a global scale. The company offers a full research and consultancy service across all markets, while specializing in business-to-business research with a focus on IT, technology and communications research. For more information, please visit www.coleman-parkes.co.uk.