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Improved digital reach and customer experience rank among top benefits for Thai businesses undergoing digital transformation
THAILAND, November 10, 2016 – A new global study by CA Technologies (NASDAQ: CA) has found that Thailand has the highest overall gain from digital transformation among Southeast Asian markets, and the second highest in the world. The survey - Keeping Score: Why Digital Transformation Matters – details the significant impact digital transformation is having on enterprises, and demonstrates the strong connection between business performance and the technologies and practices that underpin digital transformation.
The survey introduces the Digital Transformation Business Impact Scorecard (BIS), which assesses the success of enterprises’ digital transformation initiatives. The BIS ranks countries and industries globally on a 100-point scale based on 14 key performance indicators (KPIs), across the categories of business agility, business growth, customer focus and operational efficiency.
With a score of 71 (out of 100), the impact driven from digital initiatives in Thailand is higher than the APJ score of 56, and well over the global BIS average of 53. In fact, 99 percent of enterprises in Thailand perceive themselves as significantly ahead of their competitors as a result of digital investments, reflecting high confidence in their ability to transform digitally. This is complemented by 80 percent of them seeing themselves as disrupting their industry, because of the advanced digital initiatives they have adopted.
As part of digital transformation, 91 percent of businesses in Thailand have implemented Agile methodologies at scale across their organization, the highest percentage among APJ markets. In addition, 88 percent of them also indicated that they have had to rethink their approach to security, yet again the highest percentage in the region.
The survey also attributes the strong BIS scores of developing countries such as Thailand, to their ability to kick start digital transformation efforts on a “clean slate”. With less legacy systems to contend with, the payoffs can be deemed to be faster and more significant than their mature counterparts. This is evident in Thailand’s performance across all categories, where its improvement pre and post-digital transformation were consistently above the APJ average, and also occupying the top three places.
When it came to the benefits they reaped from digital transformation, 78 percent and 76 percent of organizations in Thailand saw improvements in digital reach and in customer experience respectively.
In addition, respondents in Thailand reported the following improvements as a result of digital transformation:
“Thailand businesses are showing tremendous potential to be leaders in the digital transformation journey, and are poised to gain from the advantages of being software-driven in today’s application economy” said Nick Lim, vice president, ASEAN and Greater China, CA Technologies. “There are exciting opportunities where companies can benefit from integrating technology – specifically software, into their operations from the start to ensure that they are always operating at high levels of agility, efficiency, and security to provide the best level of customer experiences.”
About the Research
Conducted by Coleman Parkes in May-June, 2016, the survey included 1,770 senior business and IT executives from large enterprises, across 21 markets and 10 industry sectors. A total of 799 respondents were from APJ; this covered Australia, China, Hong Kong, India, Japan, Korea, Indonesia, Malaysia, Singapore and Thailand.
About Coleman Parkes Research
Coleman Parkes Research Ltd, formed in 2000, provides action-focused marketing research on a global scale. The company offers a full research and consultancy service across all markets, while specializing in business-to-business research with a focus on IT, technology and communications research. For more information, please visit www.coleman-parkes.co.uk.