CA Technologies Launches New CA Advantage Partner Program

Program Introduces Two New Levels, Focus and Global, to Demonstrate CA’s Investment in Strategic Partners

Singapore, May 11, 2017 -- CA Technologies (NASDAQ: CA) announced the new CA Advantage Partner Program that reflects partners’ desires for simplicity, profitability, protection and competitive differentiation. The partner program evolution is driven by CA’s strategic aim to accelerate growth through focused route-to-market strategies, while delivering exceptional experiences for CA Partners.

The new program introduces two new partner levels, Focus and Global, which demonstrate CA’s investment in strategic partners who are mutually willing to invest in CA’s business. The Focus and Global partners will join CA’s partner community, which includes partners across the Premier, Advanced and Member levels.

The new levels are defined by invitation to strategic partners who can execute within a framework for revenue commitment and expectations, including more stringent business plan requirements and higher thresholds, while CA will provide expanded benefits to support their evolving business models.

Redesigned with a focus on the entire partner experience, CA addressed the opportunities and barriers recognized by their partners across every region and business model. Across interviews with the worldwide partner community, partners shared with CA that they wanted a program in which they could easily understand the benefits and rewards tied to profitability, protection for their investment in opportunity pursuit, and unique benefits to differentiate the rewards compared to the industry.

The new CA Advantage Partner Program is simplified, with richer benefits that reflect the expanded recognition of our most strategic partner contributions and focused route-to-market strategies that help partners accelerate growth, increase revenue potential and drive new opportunities. Specifically, for the first time ever, CA will provide differentiation in rewards by allowing partners to choose their performance rewards as either business development funds, or rebates.

For partners at all levels, the new CA Advantage Partner Program provides:

  • Increased opportunity to profit: With compelling margins and profitability, the new program offers greater earning potential due to simplification of reward payouts and a variety of demand generation initiatives to help partners grow their business. These initiatives are supported by a new Partner Experience Platform that provides partners better access to assets they need to create integrated marketing programs aligned to specific solutions and a self-service campaign management tool with pre-built co-branded campaigns. The new Global and Focus level partners will be rewarded with the highest margins of profit, and all partners will be increasingly rewarded as they move into higher tiers.
  • Simple and clear incentives: The simplified program framework, featuring streamlined performance-based incentives and rebates, makes CA’s pricing, benefits and rewards clear. Partners can more easily forecast their financial position on the front and back of a deal and quickly understand their general profitability of CA Technologies solutions.
  • Protection for opportunity pursuits: Partners can pursue CA opportunities with an assurance that their investment (time and resources) will be rewarded.
  • Differentiated rewards: For the first time ever, CA will provide some partners a choice in back-end rewards aligned with the types of business they transact – so they have the flexibility to choose to reinvest with business development funds, or take a direct rebate. To encourage partners to strengthen their skills and expertise around CA capabilities, CA will provide a higher level of reward to partners who choose business development funds, which can be used toward:

–    Training & Enablement Courses and Certifications

–    Customized CA Training

–    In-Company Awareness Events, Contests and Materials for Practice Development

–    Deal Development Activities, like Proof of Concepts to help drive sales

“To deliver exceptional customer experiences, we have built partnering into our DNA. This is to ensure long-term profitable and sustainable growth for our customers, our partners as well as CA,” said David Aston, vice president, Partner and Digital Sales, Asia Pacific & Japan, CA Technologies. “Partners are looking to deliver the most innovative and relevant solutions to their customers. With the launch of this redesigned CA Advantage Partner Program which provides a comprehensive framework, we are enabling them with the best possible resources to be successful.”

Current CA Technologies partners will be assimilated into the CA Advantage Partner Program and can log in to the CA Partner Experience Platform to access the latest sales and marketing tools, training, and CA resources. Global, Focus, and Premier partners will also have access to dedicated sales support, enablement, assigned account management, and market and business development funds. 

Partners in Asia Pacific on the CA Advantage Partner Program

“CA Technologies has been our partner of choice for over eight years and what differentiates them is not just the quality of their offerings – it is also their commitment to grow with their partners,” said Dustin Loh, co-founder and executive director, Entiis. “The new CA Advantage Partner Program is a testament of this commitment and we are confident its flexibility and enhanced benefits will enable us to continue to meet and exceed our customers’ expectations while seizing new opportunities in the dynamic IT landscape.”

“We chose CA Technologies as our partner due to their great products and their high-quality partner enablement programs. The CA Technologies team is always on hand to bring us timely support and services. By participating in serval enablement trainings, we are more effective in meeting the requirements of our customers in China on their digital transformation journeys,” said Xin Wang, general manager, North China Business Group, Beyondsoft, China.

“The CA Advantage Partner Program is one of the best in the industry. It helps give focus partners like us a competitive advantage and drive improved profitability. It brings a sense of protection and trust. We appreciate CA for launching such a global program and look forward to the many collaborations coming our way,” said Safalya Mitra, assistant vice president, Services, Locuz, India.

“CA Technologies is our true partner. They provide us both technical support and business guidance to help our customers transform their organizations into digital enterprises,” said Vincent Ng, vice president of Integrated Global Solutions Limited, China and Hong Kong.

To learn more or join the CA Advantage Partner Program, please visit www.ca.com/partner. Current Members may contact their CA Partner Account Manager or log in to the CA Partner Experience Platform to learn more about the new program.

About Entiis

Entiis Pte Ltd is a premier partner of CA Technologies engaging in the business of digital transformation, focusing specifically in the IT infrastructure and security management space. With offices in Singapore, Malaysia and Thailand, Entiis works with CA Technologies and all partners to deliver, implement and support solutions across all major platforms. Learn more at http://www.entiis.com/home.php.

About Beyondsoft

Beyondsoft is a leading global IT services and solutions company that has been helping enterprises innovate and prosper since 1995. Beyondsoft-North America, headquartered in Mountain View, CA and with satellite offices in Seattle, Washington. The company’s global headquarters in Beijing, China, Beyondsoft has more than 32 research and delivery centers across North America, Asia, Europe, and Africa. A seamless network of approximately 8,000 IT developers and business consultants helps companies capture global market opportunities and increase customer engagement.

Beyondsoft’s portfolio includes E-Commerce and Digital Marketing Services, Mobility, Cloud, Analytics, IT Infrastructure Management, IT Consulting, Product Engineering, Application Development, and Maintenance Services. Learn more at www.beyondsoft.com.

About Locuz

Locuz is an IT Infrastructure Solutions and Services company focused on helping enterprises transform their businesses thru innovative and optimal use of technology. For over a decade, Locuz has exclusively focused on delivering value to customers, helping them with their strategic IT initiatives that required technology agility in core infrastructure.

Locuz specializes in Hybrid Cloud Computing, Datacentre Transformation, NextGen Networking, Enterprise Collaboration, Information Security & Identity Management, High Performance Computing, Big Data & IT Automation. Learn more at www.locuz.com

About Integrated Global Solutions Limited (IGS)

Integrated Global Solutions Limited (IGS) provides IT solutions and consulting services to help IT organizations to achieve their business goals with the adoption of best practice framework. IGS is dedicated to provide operational enhancement products, services, and solutions to small, medium-sized and enterprise organizations, as well as to the government sector. IGS focuses on providing IT Service, Infrastructure, Asset and Security Management solutions (including software license, service and training) for clients in Hong Kong, Macau and China. Learn more at http://igsl-group.com/index.php.

Press Contact


Branco Liu

CA Technologies
Phone: +852 3420 7832

Keith Pereira

IN.FOM for CA Technologies
Phone: 65-6440-0122 \ 65-9892-0200

ABOUT CA TECHNOLOGIES

CA Technologies (NASDAQ:CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate – across mobile, private and public cloud, distributed and mainframe environments. Learn more at www.ca.com.

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Copyright © 2017 CA, Inc. All Rights Reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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