Sr. Principal Transformation Consultant (South), SAFe® Program Consultant, Certified Scrum Practitioner, Kanban Certified Professional 1 and 2, Certified Scrum Master, Certified Scrum Product Owner
Deema’s first agile experience was as a product manager in high-growth startup, an area where she feels she still has the most impact. As a coach, Deema’s advice stems from direct experience: She partnered with global, regulated organizations, helping them transform to better sense and adapt to market disruptors. She’s driven transformation internally and delivered innovative products to market that were game-changers in the payment space. Deema draws on her MBA education from Kellogg School of Management at Northwestern University to provide guidance that goes beyond software delivery to encompass go-to-market strategy. She’s so passionate about seeing companies turn over a new leaf—and employees become happier—that she cofounded the fastest-growing agile community group: South Florida Agile Association. Connect with Deema on LinkedIn.