At this moment there are over two million apps available for download, and as many as 60,000 new apps added per month (link is external). But with countless new additions and tremendous growth expected over the years, thousands of applications are also being removed (link is external) to never return – entering the app graveyard.
Applications have evolved to become more than just games and social networking tools used solely for enjoyment. People now depend on countless applications on a daily basis. From banking to airline apps and fitness trackers to GPS, it’s safe to say applications have become a necessity to many. As a result of this shift, businesses now depend on a successful app to build brand loyalty and increase revenue – where those whose apps fail become irrelevant. The average cost to build a typical consumer app is $50,000 - $150,000 (link is external) – money you don’t want to lose. So in this highly competitive marketplace, what can you do to ensure that your app doesn’t end up in the app graveyard?
Know Your End Users
Most apps are abandoned because they ultimately fail to meet the users’ needs. Understanding what your users want is an essential factor to success. While this is no secret, it is still a place where many apps tend to fall short. Consumer feedback needs to be taken into account regularly and with that, continuous improvements should be made.
If an app hasn’t been updated in months, it’s highly likely that users have already discovered the next best thing, leaving your app in the dust – and the cost to your business can be detrimental. Not only do you lose existing customers, you risk losing potential new customers as well.