New York, September 20, 2016 – CA Technologies (NASDAQ: CA) today announced the availability of CA App Experience Analytics, a new SaaS solution that enables organizations to deliver a premium customer experience across the increasing number of digital channels used by today’s consumers. For application owners responsible for digital initiatives, CA App Experience Analytics provides application performance, crash analytics and usage analytics for Web, mobile, and wearable apps.
“The ultimate goal of a multichannel digital experience strategy is to provide customers with a flawless user experience from every channel that they use to engage with a brand,” said Ali Siddiqui, general manager, Agile Operations, CA Technologies. “CA App Experience Analytics provides intuitive visualizations into the digital user experience giving decision makers real-time actionable insight into buying trends, retention rates, and conversions—enabling them to identify adjustments to apps that can help them retain and attract new customers.”
Built on an open, flexible, web scale analytics platform that uniquely combines user behavior with operational performance, CA App Experience Analytics helps organizations speed triage of application performance via a single easy-to-use console. The solution’s heat maps, app flows and crash analytics provide an easy way to quickly understand if poor user experience is the result of application design, code or an infrastructure element. Additionally, key usage analytics provided by CA App Experience Analytics help organizations gain deeper insight into user behavior so they can better understand the buyer’s journey across the wide range of digital devices used by consumers.
"To support our on-going digital initiatives and uncover new business opportunities, we need better visibility into the user behavior and performance of the apps used by our Santander banking customers," said Francisco Guirado, IT monitoring manager, Produban. "CA App Experience Analytics will provide us with the insights into buyer behaviors, crashes and application performance that will enable us to proactively solve any incidents that occur and improve the overall digital experience our customers receive.”
To further support digital transformation efforts, CA App Experience Analytics allows business analysts and DevOps teams to quickly understand complex sets of data through powerful customizable dashboards. With CA App Experience Analytics you can:
- View user experience and performance data from web, mobile and wearables with easy intuitive dashboards.
- Quickly get started with “Blueprints” out-of-the-box templates that are easily customizable to fit any business need.
- Understand the entire digital user experience with dynamic contextual dashboards that show usage, buyer journey, experience and performance.
A free 30 day hosted trial of CA App Experience Analytics that takes five steps and less than five minutes to implement is available. Alternatively, a test drive allows users to explore a CA App Experience Analytics environment, complete with all the app performance, crash and usage analytics you’d gather from a real-world installation.
Digital Transformation Virtual Summit
To learn more on how leading enterprises are optimizing customer experiences throughout all of their digital transformation efforts, register for the online event “Digital Transformation Virtual Summit 2016: Analytics Power a Golden Age of Customer Experience”. The event will feature IT and business leaders from CNN, Frost Bank and CA Technologies, and will be live streamed from CNN studios on Wednesday, September 21, from 12:00 p.m. to 1:30 p.m. ET.