BYOD Challenges: Innovation at Your Fingertips

On my desk right now I have two smartphones and a tablet.

Source: IDC Press Release, September 11, 2013

*Source: IDC Press Release, September 11, 2013

On my desk right now I have two smartphones and a tablet. One of those smartphones and the tablet are my personal devices. What personal mobile devices do you bring to work? IDC predicts the worldwide smart connected device market, comprised of PCs, tablets, and smartphones, is forecast to grow 27.8% year over year in 2013, slightly lower than the 30.3% growth in 2012.*  Every customer I talk to has, or is planning IT projects to respond to the dramatic impact of this trend in his/her organization.

As this Bring Your Own Device (BYOD) phenomenon has exploded, new innovations also flourish. You can get an idea of the extent of innovation associated with mobility from a search of the US Patent and Trademark Office patent applications, where “mobile” and “device” searches drum up over 29,000 hits. News, such as Google acquiring start up Bump Technologies (makes an app for file sharing by bumping smartphones together) for a reported $30 – $60 million, fuels entrepreneurs and new startups.

So, what does an enterprise IT leader need to do now to address this? Are you chasing every new mobile solution being offered by every new startup? How does IT balance the business demand to innovate, capitalizing on the mobility mega trend for competitive advantage, with maintaining current operations and existing, secure solutions? If you’re bringing on board a bunch of new point products that claim to address mobility issues, you may be introducing more problems than you’re solving.

It may come as a surprise, but many of these new challenges posed by mobile technology and the mobile workforce can be addressed with your existing IT software portfolio. There’s one caveat: it’s critical to keep current. By keeping up with the latest releases or finding a complementary product to enhance what you already have you can enjoy a win-win — address the business’ innovation need and gain even more value from existing software investments.

Turning back to CA Technologies for a moment, there are several ways our customers can address BYOD concerns. For example, the latest release of CA Client Automation, an end-point management offering, together with CA Mobile Device Management, solves our customers’ need to extend end-point management to employee owned mobile devices. No need to waste time issuing new RFIs and undertaking time-consuming POCs.  These enterprises are leveraging an investment already made and simply extending it to help implement their BYOD strategy.

How many challenges can you address with tools you have right now? Buying something new should not always be your first inclination. By managing your IT portfolio proactively and keeping up-to-date you can more seamlessly adapt and extend the value of your current IT investments.


*IDC Press Release, “Tablet Shipments Forecast to Top Total PC Shipments in the Fourth Quarter of 2013 and Annually by 2015, According to IDC,” September 11, 2013 (

As global head of customer lifecycle solutions at CA Technologies, Sid and his team partner…



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