CA Technologies announces enhancements to the CA Advantage Partner Program

Focus on MSP plus enhancements that drive consistency, demand and renewals.

CA Technologies announced enhancements to the FY19 CA Advantage Partner Program worldwide. The partner program evolution is driven by CA’s mission to achieve profitable and sustainable growth for our Partners and CA leveraging joint resources to deliver value and exceptional experiences for CA Partners.

Benefits have been notably enhanced for the MSP route to market, providing a rich, simple program based on the way their customers engage and transact. New MSP pricing will improve flexibility and profitability for MSP Partners along with deep investments in Managed Service Providers providing advantage, momentum and financial support throughout all aspects for the sales cycle.

Additionally, building on the program’s core pillars along with input from partners, the FY19 CA Advantage Partner Program includes enhancements that drive:

Consistency

  • Recognition and rewards for driving business across all reseller and managed service provider routes-to-market
  • Customized Enablement Program learning paths that help you develop technical skills and capabilities quickly and efficiently

 

Demand

  • A variety of strategic demand generation initiatives to propel partner business growth
  • Differentiated rewards for partner led business won
  • An increased payout for Market Development Funds and additional eligible activities for use

 

Renewals

  • Improved visibility and planning into your renewals book of business
  • Deeper engagement offered to you as the incumbent partner
  • Customized support for Global Partner renewals

 

“We’ve made significant progress this past year with the redesigned CA Advantage Partner Program. At the core of our program was our commitment to deliver simplicity, protection, profitability and differentiation to our partners and the results are tangible,” said John Eldh, Senior Vice President, Global Partner Organization, CA Technologies. “The new program enhancements make it easier for partners to identify the benefits and rewards that will help them profitably grow their CA practice.”

 “WinMill has been in partnership with CA Technologies since 2005 and we couldn’t be more impressed with their level of engagement and focus on the channel in the past year,” said Kevin Kilgore, President and CEO, WinMill Software. “We’ve seen significant revenue growth, expanded and more targeted marketing, and tighter engagement with our CA Sales team members. Our customers have come to rely on CA and WinMill to deliver best in class solutions and that is exactly what we are delivering.”

 

The CA Advantage Partner Program was recognized earlier this month by The Channel Company with the 2018 CRN 5-Star Rating. The 2018 Partner Program Guide recognized CA with this award based on an assessment of our partner program, including investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.

For more information about the CA Advantage Partner Program, please visit www.ca.com/partners or the CA Partner Experience Platform (partner log in required).

 

 


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