Why DevOps is now a key driver of business growth

Enterprises tap DevOps to deliver apps at an ever-increasing rate, yet only one-third of businesses are leveraging the benefits to the full.

The explosion of the app economy over the last five years has changed consumer habits and expectations forever. Customers demand intuitive, timely digital experiences that make their lives better. And with 3.97 million apps now available, it is easy for them to move on if an app fails to deliver. Furthermore, a recent analysis shows that consumer loyalty has fallen so low that the average Android app loses 77 percent of its daily active users within the first three days after the install, and 90 percent within the first 30 days.

Clearly, there is little margin for error when it comes to app development, and organizations are increasingly adopting DevOps—the culture, practices and automation needed to facilitate closer collaboration between software development and IT departments—as a method for accelerating app development cycles and improving the quality of their output.

DevOps is not new—87 percent of respondents surveyed by Coleman Parkes for CA Technologies in its latest research report Accelerating Velocity and Customer Value with Agile and DevOps say they have adopted the practice to some degree—but, too often, it is implemented in silos rather than being embedded throughout the business.

Overcoming the challenges

Organizations that can fully embrace DevOps will find they are able to extract far more value, yet two-thirds of the enterprises we surveyed are struggling to do this. The obstacles preventing mature adoption are wide-ranging, with more than one-quarter admitting that numerous issues, such as budget constraints and security problems, are to blame.

Figure 1: Top obstacles to implementing DevOps

Figure 1: Top obstacles to implementing DevOps

Lacking the knowledge to integrate the necessary tools and techniques is another common barrier to mature adoption, and is generally a result of purchasing IT tools in an ad hoc and unplanned manner. Organizations need to develop a strategy to help rationalize the deployment of IT tools if they are to overcome this challenge.

The business case for DevOps

Coleman Parkes and CA Technologies created a “maturity model” to assess the business impact of DevOps—and the results were remarkable. Climbing the maturity scale drives significant improvements in business performance, and advanced users reported a 75 percent reduction in the time it takes to develop, test and release new apps onto the market.

Figure 2: Increase in speed-to-market (time-to-develop/test and release new apps)


Figure 2: Increase in speed-to-market
(time-to-develop/test and release new apps)

Our research also shows that moving from basic to mature adoption improves organizations’ key performance indicators (KPIs) across the board, and business growth is the area in which the biggest benefits can be found. Meanwhile, a 30 percent increase in customer satisfaction combined with a 33 percent improvement to the quality of apps is likely to generate significant uplift in customer loyalty—vital in today’s lightning-paced app economy.

Figure 3: Moving from basic to advanced DevOps delivers improvement across all KPIs

Figure 3: Moving from basic to advanced DevOps
delivers improvement across all KPIs

The wider benefits of fully integrating DevOps are clearly evidenced and organizations cannot afford to ignore the important role this plays within successful digital transformation plans. While the challenges might be wide-ranging, planning and implementing a clear action plan that enables enterprises to fully leverage the business benefits will soon attract returns that far outweigh the initial investment—both in terms of efficiency and cost.

For advice on embedding DevOps throughout your organization, download the CA Technologies report: Accelerating Velocity and Customer Value with Agile and DevOps.

Jackie is a 30-year IT industry veteran, holding senior management positions in marketing, business development…


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