Reasons to celebrate Customer Experience Day
CX Day is an opportunity to reflect on how far we’ve come and to recommit to continue the journey.
Happy Customer Experience Day! October 3 is CX Day, a day founded by the Customer Experience Professionals Organization (CXPA) to shine a light on customer experience.
Annual celebrations are great times to stand back and reflect on how far we’ve come and CX Day is no exception. I’ve looked back and am proud of CA’s progress over the past several years. Here are some things that stand out:
Another way to observe our progress is by looking at our CX Day activities over the years. For the first time, we have achieved global participation in our CX Day celebration. This year, ALL employees were asked to use a custom app to record a video of their recitation of the CA Mission Statement, which is: “We eliminate the barriers between ideas and outcomes.” They were also asked to record a personal statement describing how they help remove barriers standing in the way of our customers’ success.
The result is a vibrant, interactive digital “Mission Mosaic” video that brings our mission to life through our employees’ voices and highlights our dedication to our customers. You can watch the video here.
Do you think we have the engaged employees we need to provide great customer experiences? I do!
The Mission Mosaic video figures prominently in a important component of our CX Day tradition, our CEO Mike Gregoire’s letter to thousands of our customers. This year, the letter is titled “Thank you for taking this journey with us.” Through the letter and the video it links to, CA recommits to our customers’ success. You can read the letter here.
Attend a CXPA webinar on CX Transformation 10/3/2017 at 2:00 p.m. eastern. I am joined by Medallia, a CX Day sponsor and our CX technology platform partner.
Visit https://www.facebook.com/CATechnologies/ on 10/3/2017 at 4:00 p.m. eastern as I conduct my debut Facebook Live event called #NoBarriers Live. I’ll be answering questions about – what else – customer experience.
It’s great to see how the movement to improve customer experience – and celebrate CX Day – has taken hold, not only in my company, but across industries.
What is your company doing to celebrate CX?