Zone géographique: Amérique du Nord
Secteur d’activité: Vente au détail
As the world’s largest cosmetics company, L’Oréal is dedicated to the business of beauty. The company has a marquee brand portfolio, thousands of individual products, and retail, partner and eCommerce channels that span the globe.
L’Oréal sought to modernize and standardize on a single eCommerce platform in the Americas, with the ability to support any combination of digital, retail and partner channels through one consistent set of APIs.
CA API Management was selected by L’Oréal to publish and secure the APIs that support their eCommerce platform, electronic sales channels, promotional systems and customer care applications.
With CA API Management, L’Oréal now has single-source management of transactional data, a scalable strategy for dealing with an increasing number of endpoints and an API ecosystem that supports complex customer experience scenarios such as “find online, buy anywhere.” L’Oréal witnessed a three-fold increase in the number of application connections without having to expand internal development teams.