Telcos have three main avenues for entering the market with a cloud services business: build, buy or franchise. They can build their own cloud services infrastructure, buy an existing cloud provider or franchise a solution from an existing service provider.

The franchise option may surprise you because it is new and less well known, but it is quickly growing in popularity. In this smart guide, we look into the advantages and disadvantages of each of these market entry methods. We go into additional detail regarding the franchise option, as it is the least well known of the three.