In the app economy seconds make the difference between a brand loyalty building experience or a lost sale. More than half of the customers who responded to a survey about performance indicated that under 5 seconds was the maximum acceptable response time; most experts agree the number is more like 3. Billions of dollars in goods and services flow through customer facing applications with an increasing number of transactions initiated by mobile apps. Download this paper to better understand the benefits of delivering a flawless customer experience and the risk of poor performance.