IceMobile’s mission is to add emotion to transactional loyalty in the food retail market. By combining data and technology to deliver personalized mobile experiences, it boosts revenue and increases customer loyalty for retailers worldwide.
With retailers’ legacy IT systems putting sales at risk, IceMobile needed to accelerate and simplify integration between IceMobile’s Bright Loyalty Platform and retailers’ back office systems.
APIs require only limited changes to the food retailers’ back office systems. CA API Gateway simplifies connections with multiple international food retailers while ensuring IceMobile meets retail security standards.
By simplifying integration, IceMobile has cut implementation times from 14 to eight weeks while minimising impact on retailers’ busy IT departments. The ability to integrate with any technology safeguards growth.
With CA API Gateway we have cut implementation time from 14 weeks to eight because we no longer need to develop and test custom software.