Why 3D Secure Is Primed for Ignition - CA Technologies
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eCommerce is growing at an unprecedented pace, with over a billion mobile customers driving demand. Right alongside there is growth in eCommerce fraud and pressure from alternative payments. To compete, you must capitalize on this opportunity and manage all types of fraud, while providing a frictionless customer experience.

Today, 3D Secure has reached critical mass and continues to grow, offering a huge opportunity for issuers. 3D Secure is now much more sophisticated and provides the issuers with unique data about customer online shopping habits, such as device location, merchant URL, connection speed and so on.

Payment security solutions from CA Technologies help issuers overcome obstacles by offering zero-touch authentication to their cardholders. These solutions can help issuers more successfully prevent eCommerce fraud, increase revenue, reduce card operations costs and improve the overall customer online shopping experience simultaneously.

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