At CA, Lauren is responsible for all facets of marketing. Since joining she has led a global initiative to recast the company’s reputation and positioning in the market via portfolio rationalization, brand marketing, strategic media and sports sponsorships. She’s also led the development of CA Technologies first integrated operating model for demand and opportunity management across sales and marketing. This work enables CA to measure market demand on a global basis, use analytics to gain insight on customer buying patterns, assess program ROI and sales conversion.
Lauren has been recognized multiple times by BtoB Magazine as one of the World’s Top Marketers and was profiled in Secrets of the Marketing Masters, 2009. In 2010, she was named one of The Most Influential Women in Silicon Valley by the San Jose Business Journal, and in 2015 she was recognized by the National Diversity Council as one of the 50 Most Powerful Woman in Technology.
Lauren holds a B.A. from Syracuse University. She is married, has two children and lives in New York City.