Bloomberg plans to launch two other series in the next few weeks, both of which will appear on TV and the web. A new program called Unsolvable focuses on scientists working on impossible problems, while The Spark, entering its second season, focuses on inventions and innovation, such as a new kind of surgical gel strong enough to work inside a beating heart.
But while these tentpole series are most likely to draw in sponsorships from big brands (Hello World is launching with CA Technologies as the only advertiser), Bloomberg has experimented with other digital formats as well. Its text explainer seriesQuickTake, for example, has lent itself well to video, where Bloomberg recently used it to explain the diplomatic relationship between the U.S. and Cuba. Financial commentary site Bloomberg Gadfly has also made the jump to video via two-minute clips,such as this one explaining Apple’s “big iPhone problem.” These videos are designed with digital consumption in mind — which is to say that they’re short, get to the point quickly, and have a specific angle.