Despite widening gap between politics and point of view, elders and millennials agree on a good app

The Drum – Laurie Fullerton – 9/26/16

With the rising demand for new applications and experiences in the mobile world, enterprise software solutions company CA Technologies has teamed with CNN this election season to highlight the rising demand for new applications and experiences in the mobile world.

The App Culture campaign, created by John McNeil Studio (JMS), an agency and production company based in Berkeley, California, kicked off earlier this summer. The new ads will air on CNN through November within election-focused programming such as the presidential and vice presidential debates and CNN shows such as The Situation Room and Anderson Cooper 360.

The campaign also leverages the CNN Politics app, a data-driven app built with CA Technologies. The customizable app, available for iPhone and Android devices, presents breaking election news, analysis and polling data and delivers data in the form of video segments, data visualizations, news alerts and other mediums. The app is featured on several CNN show segments, such as The Lead with Jake Tapper. During these segments, CA is shown on screen and viewers are invited to download the app for late-breaking content.

http://www.thedrum.com/news/2016/09/26/despite-widening-gap-between-politics-and-point-view-elders-and-millennials-agree