PC Quest – Nijhum Rudra – 9/29/16
CA Technologies announced the availability of CA App Experience Analytics, a new SaaS solution that enables organizations to deliver a premium customer experience across the increasing number of digital channels used by today’s consumers.
“Today customers are getting accustomed to multiple channels of engagement and are increasingly jumping between touch points under the assumption that they will see the same data and options across all platforms. Providing them with a seamless user experience from across every channel they engage with a brand is the key,” said Abhilash Purushothaman, Country Director, Solution Sales, India & SAARC Region, CA Technologies. “CA App Experience Analytics provides intuitive visualizations into the digital user experience giving decision makers real-time actionable insight into buying trends, retention rates, and performance—enabling them to identify adjustments to apps that can help them retain and attract new customers.”
Built on an open, flexible, web scale analytics platform that uniquely combines user behavior with operational performance, CA App Experience Analytics helps organizations speed triage of application performance via a single easy-to-use console. The solution’s heat maps, app flows and crash analytics provide an easy way to quickly understand if poor user experience is the result of application design, code or an infrastructure element. Additionally, key usage analytics provided by CA App Experience Analytics help organizations gain deeper insight into user behavior so they can better understand the buyer’s journey across the wide range of digital devices used by consumers.