Everywhere you go lately, you can see people acting strangely. They’re walking streets they never walked before. They’re waving their smartphones around in odd ways. And they’re high-fiving each other for no apparent reason.
And they’re doing it because of DevOps.
Of course, not everyone immediately thinks about Pokémon Go as an artifact of DevOps—but that’s what it is. It is code written, continuously modified and continuously promoted to production based on changes in workload performance and user feedback, implicit and explicit. It is also the most downloaded app on iTunes ever.
More importantly, Pokémon Go is visibly changing human behavior. That’s something worth considering as organizations seek to survive and thrive in the application economy.
Doing Things Differently vs. Doing Different Things
Most development is done so that customers or employees can do things differently. There are lots of apps that make shopping easier or deliver better analytic insight for decision-making. And those apps certainly provide business value by removing obstacles to revenue or by helping companies optimize allocation of resources.