Winners were chosen based on nominations from solution providers and ranked executives based on channel influence, effectiveness and visibility, along with business and sales impact. Among the criteria were channel sales volume, channel investment and resources, channel advocacy and visibility, and performance in UBM Channel research projects (including the Annual Report Card and Channel Champions). A panel of UBM Channel editors made the final selections.
Crest was recognized for playing a key role at CA Technologies, leading the team that develops, sells and supports the company’s CA ARCserve data recovery software and CA ERwin data modeling product lines. “And as a longtime friend of the channel,” CRN stated, “Crest is making sure partners are on board.”
“It’s a great honor to be recognized by CRN,” said Crest. “This award demonstrates how important the channel is to our business strategy—and how committed I am to meeting the needs of our channel partners.”
Expanded coverage of the 2012 Top 100 Executives will be featured in the November issue of CRN Magazine and online at www.crn.com.