Business-to-business (B2B) companies can gain invaluable intelligence by harnessing the knowledge of their customers. This insight can help leaders within these organizations create strategic direction, develop new products and services, identify trends, serve customers better and provide improved support.
“Developing B2B Social Communities” details the transformational opportunities for creating online communities, as well as pitfalls to avoid. Readers will learn:
• Why B2B companies of all sizes should make online communities an integral part of their operations to maintain or expand market share;
• How to create, launch, and manage customer communities; and
• How to define and measure what you gain from hosting online communities.
“The authors take readers on a journey of exploration into not just the how but also the why of online B2B communities, identifying the psychological foundation of communities with the basic human need to connect with peers,” commented Vanessa DiMauro, CEO and founder, Leader Networks, LLC, in the book’s Foreword. “Readers will find helpful the authors’ syntheses of current research and writing in the art and science of community building and their insights into engagement trends such as gamification, creating incentives for experts to participate, methods for keeping members involved, and ways to use the social data within the organization.”
The book’s co-authors Margaret Brooks, John (J.J.) Lovett and Sam Creek provide a methodology-based approach for developing an online community, showing how to move from strategy to implementation in a structured way to achieve key business goals. They demonstrate how to measure the competitive advantage and business value that flow to companies that develop successful online communities for vital exchange of expertise, ideas and user feedback with their B2B customers.
“This book will help decision makers in B2B organizations improve customer service and loyalty, engage in ongoing research and co-collaboration with customers, increase sales, identify new product ideas, promote product utilization, provide superior customer service, and address industry trends,” said Margaret Brooks, co-author and senior advisor, CA Technologies.
“Developing B2B Social Communities” is available on Amazon and Apress. For more information about CA Press books and materials visit: http://www.ca.com/capress.