NEW YORK, June 1, 2017 – Eurosport has extended its partnership with market-leading software and solutions provider, CA Technologies, which will support the delivery of the first challenge in the broadcaster’s new Home of Cycling Series campaign.
Launching today, the Home of Cycling Series consists of three individual, month-long competitions for cyclists of all levels of experience. CA Technologies will partner with Eurosport for the first of these competitions – The 10th Rider – which challenges keen cyclists to see if they have what it takes to ride and train with a professional team. Competitors must ride a minimum of 100km in a single ride during the month, with the chance to win a place at the Trek-Segafredo training camp this December. The once-in-a-lifetime prize is provided by CA Technologies, which is the Official Enterprise Software Partner of the Trek-Segafredo team.
CA Technologies support of the 10th Rider Challenge extends their role as official software partner for Eurosport's coverage of cycling’s Grand Tours, announced last month. The cross-platform sponsorship and integrated technology collaboration includes the creation of an unrivalled second-screen app experience for cycling fans which launched during Eurosport’s coverage of this month’s Giro d’Italia.
Commenting on the new extended partnership with CA Technologies, Viviane Paxinos, Vice-President, International Advertising Partnerships at Eurosport, said: “Our collaboration with CA Technologies is already helping us take cycling fans closer to the peloton than ever before. Their integrated technology and software solutions are helping to deliver an enhanced second-screen experience for our fans and allowing us to provide even greater insights for our viewers on all platforms. Building on this success, we are delighted that they are now partnering with us to fuel the passion of cycling fans across Europe with the 10th Rider Challenge.”
She adds: “We’ve created the Home of Cycling Series for the millions of fans who watch our coverage allowing them to live and share their passion for cycling. This campaign is another example of our commitment to the sport and we are thrilled that due to the support of CA Technologies we are able to reward our fans with some truly unique prizes for the 10th Rider Challenge.”
Peter Simpson, VP, Regional Marketing, CA Technologies said: “CA Technologies is delighted to extend its partnership with Eurosport for the benefit of cycling fans across Europe. Cycling is a shared passion for both of our brands and we are proud to support the 10th Rider Challenge which will provide a truly amazing experience for the overall winner. Our relationship with Eurosport continues to go from strength-to-strength, with our solutions helping to enhance Eurosport’s data integration capabilities and providing an interactive and immersive co-viewing experience for fans that truly differentiates their cycling coverage. Our collaboration now extends from cross-platform sponsorship and integrated technology solutions, to support for the 10th Rider Challenge.” As official software partner for Eurosport's coverage of the Grand Tours, CA Technologies will achieve significant multi-platform branding through on-air and digital advertising and sponsored content.
Luca Guercilena, General Manager for Trek-Segafredo: “Trek-Segafredo is a data-driven team and we hope that this campaign will also connect amateur riders of all levels with the power of data. CA Technologies is one of our key partners and we are delighted to provide this money-can’t-buy prize for the 10th Rider Challenge. We look forward to welcoming the winner at our training camp in December and promise a truly unique prize for cycling fans.”
Using CA API Management and CA App Experience Analytics tools, Eurosport offered, for the first time, a live interactive map that tracked rider data throughout this year’s Giro d’Italia. The new tools were built into Eurosport’s existing App and mobile web products, allowing fans to track the peloton every pedal of the race and providing select individual rider GPS and biometric data, such as altitude, speed, power, cadence and heart rate, in real-time.
This year Eurosport remains the number one destination in Europe for passionate cycling fans with over 200 days of live cycling and 2,300 hours of coverage across its channels. Eurosport’s unrivalled cycling calendar once again covers all three of the Grand Tours plus 25 UCI World Tour events, including all five Monuments.
For more information on the 10th Rider Challenge, including instructions on how to enter, a full list of prizes and terms and conditions please visit www.strava.com/eurosport.
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Notes to Editors
To enter the Home of Cycling Series, participants have to be a Strava member. Join the social network for athletes by downloading the free Strava app from the App Store or Google Play, or by signing up online at www.strava.com. Once registered with Strava, visit www.strava.com/eurosport to take part in the challenges and view full Terms and Conditions.
Home of Series Cycling Challenges are open to any person above the age of 18 years residing in:
Albania, Andorra, Austria, Azerbaijan, Belgium, Belorussia, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Kazakhstan, Latvia, Lichtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldavia, Monaco, Norway, Netherlands, Portugal, Russia, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Swiss, Ukraine, United Kingdom.
Eurosport is the number one sport destination in Europe, fuelling the passion of fans and connecting them with the greatest sports events in the world. As the new Home of the Olympic Games in Europe, Eurosport will deliver the ultimate Games experience to more people, on more screens, than ever before - bringing fans closer to their local heroes through year-long storytelling. Firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport channels - Eurosport 1, Eurosport 2 and Eurosportnews - reach 231 million cumulative subscribers across 95 countries in Europe, Asia Pacific, Africa and the Middle East. Eurosport.com is Europe’s No 1 online sports news website with up to 60 million users per month. Eurosport Player, the all-access on demand digital pass, is available anytime and on any device in 52 countries. Eurosport Events specializes in the management and promotion of international sporting events. More information is available by visiting corporate.eurosport.com.
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