Any fool can write code that a computer can understand. Good programmers write code that humans can understand.
There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult. --C.A.R. Hoare
Every company is thinking of itself as a technology company. Today applications run everything. A lot of financial institutions are acting like software organizations with a license to bank. Applications are running everything. But what does this shift mean for developers?
Recently, I was part of a DevOps Days Dallas conference and one of the key things I realized was the importance of DevOps from a developer’s perspective. The ability of a developer to get things done is dependent on several different folks across the organization. From having the right systems in place to conversing with business and operations teams, the developer is constantly communicating to get things done.
Building and releasing applications is a complex process. From buildinga strong technical team to creating test plans and test cases, working on the application architecture, including release notes, and moving from one environment to another in a streamlined fashion, there’s a lot to achieve in a short period of time and we’re all under pressure to release more frequently. The ability to release an application has moved from a quarterly engagement to almost a daily engagement. Companies have got a strong hold of things than before and are able to release more frequently.
With emerging technologies, such a release orchestration and management technologies, and migration to cloud technologies like AWS and Azure, the processes have become simpler over time.
But, how has all this change impacted customer experience. How has it made the developer’s life easier to build better code and directly relate their code to customer experience?
There are a ton of different technologies that help you manage application performance and customer experience today. Application owners, developer’s and operations have started leveraging these tools to engage and improve customer experience. But in a recent survey by Vanson Bourne, 90% of organizations felt they lacked insight into their customers’ digital experience.
Having said that all, why should a developer care about customer experience? A developer’s role is to write code, right? Why do you have to do so many other things and ensure his code is accurate? How can you ensure quality if there are a ton of other things being imposed on you? How do you expect to care about customers?
First things first, let me answer the question of why code is really important for developer’s. Secondly, what does that code actually mean for a customer?
Being a developer is like a social cause. You might be working for a healthcare, financial, hospitality or even a gaming company for that matter. You really need to do justice to the code you write, not just for the sake of meeting deadlines and ensuring upper management is happy, but also for the customers it impact on a daily basis.
Really, your job revolves around that. It’s the customer experience that’s really critical.
It helps increase user adoption, improve retention, and impacts that overall success of your application.
So, how do we measure customer experience?
The answer is simple. It’s based on how confidently your customer is using your product. It’s based on ease. It’s based on your customer’s end user experience. And yes, there is a way to measure interaction, user adoption and ease of use.
Technology has changed and evolved over the past decade. We have got to a point where everything is around IoT, wearables and mobile devices. As developers, our role is not just to build code, but also be able to identify problems and rectify code.
Your code is so powerful that it impacts lives of people on a day to day basis. It helps people solve common challenges in their day to day lives. So, it’s high time we start changing code rapidly to help customers adapt to customer experience faster.
New app analytics solutions provide the key ingredient to understanding the customer experience. For a developer, it can not only pinpoint issues in the code, such as crashes, but it also provides a holistic view of the experience so you know what users are doing in the app, and when and why they encounter issues.
To learn more about how app analytics solutions can help, watch the video below.