Bryan Whitmarsh Keeps a Close Eye on Customer Experience

Why businesses want to eliminate app performance blind spots and make customers believe they can read their minds.

Bryan Whitmarsh, Senior Principal of Product Management at CA Technologies, discusses with Tech Journalist John Biggs how customer experience is the make-or-break component of delivering a successful application. Businesses need to know how customers are interacting with their digital storefronts and understand how applications are performing throughout the entire customer experience. And in some ways, businesses need to be able to read customers minds to deliver the new features and functionalities they want to see in the apps.

Subscribe to The Blueprint

Share the wealth and suggest a friend to subscribe to The Blueprint:

At CA, your time and privacy are as important to us as they are to you. We use the information you provide under our legitimate interests to make sure you view topics of interest to you. If we got it wrong, please update your preferences. Read our privacy statement to learn more on how we use your personal information.

Please fill out all required fields

You are now subscribed to The Blueprint.