Bryan Whitmarsh Keeps a Close Eye on Customer Experience
Why businesses want to eliminate app performance blind spots and make customers believe they can read their minds.
Bryan Whitmarsh, Senior Principal of Product Management at CA Technologies, discusses with Tech Journalist John Biggs how customer experience is the make-or-break component of delivering a successful application. Businesses need to know how customers are interacting with their digital storefronts and understand how applications are performing throughout the entire customer experience. And in some ways, businesses need to be able to read customers minds to deliver the new features and functionalities they want to see in the apps.