Driving Disruptive Innovation in a Demanding B2B Environment

When excellence, collaboration and continuous improvement are in your DNA.

With many people talking about disruption and innovation as if these concepts were invented to serve the needs of the digital economy, it’s easy to forget that some companies have been in the disruption game for decades. As part of a larger research effort, industry analyst Freeform Dynamics caught up with a senior manager responsible for the innovation program in one such organization. The lesson Freeform Dynamics learned was that even if you have a strong heritage of driving leadership through change and innovation, digital transformation in response to the latest technology and market developments is still critical for ongoing success.

As a leader in the design, manufacture, distribution and servicing of high-value specialist equipment, the organization has a strong culture of innovation and delivery excellence. The executive provided some great insights. He alluded, for example, to the fact that no matter how capable, it is hard for any single company to drive genuine industry change without collaboration and a focus on the ultimate customer experience.

To learn more about the potential and practicalities in this fast moving industry, download the full conversation below.

GET THE CASE STUDY | Driving Disruptive Innovation in a Demanding B2B Environment >

About This Series

This interview is part of a broader global Digital Transformation study “Exploiting the Software Advantage: Lessons from Digital Disrupters”. 

About Freeform Dynamics

Freeform Dynamics is an IT industry analyst firm. Through our research and insights, we aim to help busy IT and business professionals get up to speed on the latest technology developments, and make better-informed investment decisions. 

For more information, and access to our library of free research, please visit www.freeformdynamics.com

About CA Technologies

CA Technologies (NASDAQ: CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning to development to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate—across mobile, private, and public cloud, distributed and mainframe environments. Learn more at www.ca.com.