Integrating the Car into Our Digital Life

It's about software and a smarter approach to delivery.

Self-driving cars provide one of the best examples of how digital technology is set to transform various aspects of our lives. However, while we wait for manufacturers, municipalities and regulators to work through the practical and legal considerations, the automotive sector is busily enhancing the traditional human driver experience. Next-generation in-car ‘infotainment’ systems are an integral part of this, and building these is in turn dependent on software produced using modern architectures and development techniques.

Industry analyst firm Freeform Dynamics conducted a range of in-depth, confidential interviews with a number of senior managers in the automotive industry as part of a recent global study into digital transformation. Three of the individuals they spoke with, one from a mainstream car manufacturer, and two from major players in the automotive supply chain, were directly involved in the development of in-car infotainment systems.

To learn more about the potential and practicalities in this fast-moving area, download the full conversation below.


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About this series

This interview is part of a broader global Digital Transformation study “Exploiting the Software Advantage: Lessons from Digital Disrupters” which can be downloaded here

About Freeform Dynamics

Freeform Dynamics is an IT industry analyst firm. Through our research and insights, we aim to help busy IT and business professionals get up to speed on the latest technology developments, and make better-informed investment decisions. 

For more information, and access to our library of free research, please visit

About CA Technologies

CA Technologies (NASDAQ: CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning to development to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate—across mobile, private, and public cloud, distributed and mainframe environments. Learn more at