Keeping Score: Why Digital Transformation Matters
How to increase the impact of digital transformation on your business.
In the app economy, your customers are in control. They are interacting with your organization in new ways, and their user experience is heavily influencing their purchase decisions. That’s why many businesses are looking at how new digital technologies can help them transform existing businesses, drive new business growth and stay ahead of the competition. CA Technologies commissioned Coleman Parkes Research to conduct a global survey of 1,770 senior business and IT executives to find out what has been the impact.