Paul Dulany Says Analytics Vital in Payment Security
Analytics, data science and machine learning can not only reduce the cost of fraud, but also increase the value of sales for businesses and customers.
Paul Dulany, VP of Data Science at CA Technologies, discusses with Tech Journalist John Biggs how vital analytics, data science and machine learning are to securing payments in today’s era of online fraud. Customers want a frictionless experience when using their credit cards online. Machine learning can help with this by intelligently separating the fraudulent, anomalous behavior from non-fraud activities. Using a model that challenges just 10 percent of the transactions versus 90 percent helps deliver the experience customers want while maintaining security. As Dulany says, “Friction-free; it’s an exciting time.”