Paul Pedrazzi Shares the Secrets of Successful User-Centric Software
The days of a mediocre software experience are over; user-centric design can bring more success to enterprise apps.
Paul Pedrazzi, GM and Head of Design at CA Technologies, tells Dylan Tweney, Tech Journalist, why user-centric design is fundamentally changing how businesses create enterprise software. According to Pedrazzi, users have a very strong voice when it comes to the software they choose to use. In the past, software "was inflicted" upon the end user; now companies must deliver in the workplace the same great experience users have with software in their personal lives.