Retailers Use Software to Delight Customers Without Compromising Security

Almost 95% say software is key to improving customer insights.



Delighting the Customer While Protecting Their Data

Customers want a great experience built into every interaction with a retailer, but they also want to know they can trust the organization to secure their data and use it appropriately. A recent global survey illustrates how retailers are modernizing their approach to software development so they don’t compromise security for time-to-market or a frictionless customer experience.

The Software Imperative

Software is seen as increasingly important to drive growth, increase competitiveness and improve customers’ experiences within retail.

95% say it’s key to growth in current markets
90% say it’s key to help enter new markets
93% say it’s key to enhancing customer experience
94% say it’s key to improving customer insights

Transformation Priorities and Initiatives

Retail organizations are transforming their application lifecycle processes to enable delivery of secure, high-quality software by acting on four key principles of a Modern Software Factory.


say agile helps accelerate speed to market and innovation


say agile helps improve the overall customer experience


say agile and DevOps deliver more when implemented together


are increasing automation across the software development lifecycle


see automation as critical to increasing productivity across dev and ops


say they are effective/very effective at the continuous delivery of software


are improving how they obtain customer feedback to feed into development


use analytics, machine learning and AI to enrich customer insights


use analytics to move ops from break-fix to continuous improvement


say it’s critical to embed security across the delivery cycle


implement early and continuous testing for security vulnerabilities


say analytics and machine learning can enable a safer user experience

All data from a global survey of 1,279 respondents (171 from retail organizations) by Freeform Dynamics in July, 2017.

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Research Report: Don't Let an Outdated Software Strategy Hold You Back

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